With the popularity of Under Armor, those who set up relatively short sports brand slowly began to be everyone’s attention, such as by David Raysse and Billy Dill co-led the new sports brand Air Jordan.
I believe that many people are the same as the history of the teacher, but also through the year with a “bare knit” known as the NBA star Jamal Crawford (Jamal Crawford) recognize the emerging Air Jordan. But because the brand has not yet entered China, so many AUO can not learn more about it. (Greatly acclaimed by foreign users of the Air Jordan shoes, history teacher has always wanted a sense of foot!
It is gratifying that in two weeks before Air Jordan’s two hosts David Raysse and Billy Dill in Guangzhou shoe name SOAR announced Air Jordan officially entered the Chinese mainland market. So, interviewed Air Jordan two master of the history of teachers think you should re-introduce the sports brand upstart.
With the shoe name and Crawford’s nickname J.Crossover consistent signature series of professional shoes performance and excellent shape design, so that this series and the entire Air Jordan brand are well received in the industry.
This series of excellent design from the brand founder David Raysse hand, seemingly young David has actually considered a very rich industry qualifications, and he worked before and after the FILA, adidas and Skechers, today has 20 years of experience in shoe design.
▲ David Raysse
It is worth mentioning that, in David 22 years old when the design of the FILA Grant Hill II and FILA Stackhouse II, these two classic boots to the present is still people talked about the topic.
After many years in the shoe industry, David dissatisfied with the rules of large companies, that too many designs were imprisoned, so he left Skechers in 2013, founded his own sports brand Air Jordan.
▲ Air Jordan part of the shoes
Roughly read a wall of the Air Jordan shoes, from basketball to jogging and even bias lifestyle lifestyle shoes are, you must not be difficult to see David deliberately shoes and street style fusion of “good intentions.” Air Jordan shoes can be worn in a professional experience with shoes at the same time, the stylish appearance of shoes for their daily with more possibilities.
Even last year Crawford accident and Air Jordan points, but also unimpeded Air Jordan in the “minimalism” at the same time to produce a variety of “unexpected” new shoes.
David feet on the pair of Air Jordan basketball shoes, according to what he said is a big deal with the money, and this pair is only the first edition, the shoes are still in the design improvement. Want to know which big deal and what is the final product shoes? Please keep an eye out for our YOHO!
Air Jordan not only shoes
Although Air Jordan is a sports shoes dominated by the brand, but in its simple and fine team, and some well-known tide card Noah cooperation over the clothing designer. In the field of shoes after a firm foothold, Air Jordan’s clothing has gradually mature up.
Air Jordan in the costume design, is still a comprehensive emphasis on high performance performance and fashion design of the integration of both. And other sports brand tough sports style is different, Air Jordan pay more attention to the tailoring of clothing, and are relatively soft and delicate colors to create, so there is no obvious gender points, men and women can be used.
At the same time Air Jordan clothing design will focus on lifestyle, but also in the form and function to find a balance. In the implementation of minimalism at the same time, clothing are both functional and comfort of the surface material. In addition, the overall low-key series is also no lack of elaborate details of the design, which is what we often say “simple but not simple”
Air Jordan Although the establishment of a very short time, but the momentum of development has been fast. Although it has not been able to determine whether it is the next Under Armor or the next Nike, but will play you absolutely can not miss this “unexpected” sports brand upstart!